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Field sales in grocery retailTask: Executing and proving

What's agreed gets done in the store.

SIMON takes measures from head office into every store and brings the proof back to the key account. Independent retailer, chain store or discounter: one app that knows how things work here.

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Sound familiar?

  • Head office agreements fizzle out
  • Deviations get lost in emails
  • Photos arrive unsorted via messenger
  • Marketing funds get cut because proof is missing

A day with SIMON

The green hints show what SIMON would say at that moment.

Morning

Route

Frischkauf Neumann has been independent since October 1. Requirements are now sales tasks.

Daily route by store format, hints from retailer data.

At the independent retailer

Sell

Listing Crunchy Riegel brings this store around €1.10 gross profit per pack.

Sales opportunities, agree placement, order via warehouse or direct delivery.

In the chain store

Execute

The bar is missing on the shelf. Choose a reason, the report goes to Sabine Krüger.

Shelf check, photo proof with timestamp, deviation with reason.

At the discounter

Review

Quick check PreisPunkt Marzahn: 3 questions, 48 seconds.

Yes or no, the photo is taken automatically, setup goes to the shelf service.

For every role on the team

Area sales manager

Know what needs doing in this store, and prove it quickly.

Key account

Separate quotas for chain stores and independents, reasons and photos live.

Regional manager

Compare areas and offer targeted support.

What you can rely on

A feedback channel, not a one-way street

The key account's answer lands in the inbox and on the task in the store.

What you can rely on

One app for every format

Independent, chain store, discounter and hypermarket. The features follow the store.

Proof for marketing funds without disputes
White paper on the topic

Proof for marketing funds without disputes

How to prove placements so marketing funds are not cut.

Download for free

Same core, different industry

SIMON is also available for Pharma and consumer health, Telecommunications, Building technology.

SIMON compared

How SIMON works in grocery retail

Views from the system, with fictitious data. Click to enlarge.

01

Today

The day at a glance: all stores on the route, hints and the next store with its sales opportunities.

02

Store file at the independent retailer

At the independent store every measure is shown with its status: listing sold, display agreed, pre-order still open.

03

Shelf check in the chain store

Empty slots and facings below the planogram are recorded item by item. The reorder is reported before the visit ends.

04

Quick check at the discounter

The check takes seconds: goods there, promotion price correct, pallet in place. The photo becomes proof for marketing funds right away.

05

Price labeling

A wrong promotion price is spotted immediately and goes to head office with one tap.

06

On the smartphone, too

The quick check works just the same on a smartphone.

From store plan to key account

How field sales and head office work together on a measure.

A trial period instead of a requirements spec.

Test SIMON for 4 to 6 weeks with 5 to 10 users from your team. At a fixed price and with success criteria we agree on together beforehand.

Fixed price, quote based on scope
  • Real users, real customers, your processes
  • Success criteria agreed in writing upfront
  • Before-and-after measurement as the basis for decisions
  • IT, data protection and works council involved from the start

Get to know SIMON.

30 minutes, your industry, your processes. Pick a date directly.

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