Reading the pharmacy: outdoor and indoor analysis
What the shop window, visible display and counselling areas reveal about the right offer.
5 min read
Two pharmacies with similar revenue can offer completely different opportunities. One has a shop window nobody uses, the other strong advice on colds. Recording this systematically leads to a better offer at the next visit.
What SIMON records
- Outdoor: general information, shop window and entrance area
- Indoor: sales room, counselling areas per indication, product visibility, sales promotion measures and competition at the point of sale
The analysis saves automatically and shows progress per area. With the filter "Only open fields", you pick up right where you left off at the next visit.
Seeing changes, not just states
At the follow-up visit, SIMON shows the previous value with its date for anything that changed. This makes visible whether a placement has held or the competition has caught up.
From analysis to order
The analysis is not an end in itself: it produces order recommendations, each with a reason and the gross profit for the pharmacy. In the customer view these reasons are hidden; they are meant for field sales, not for the counter.
Analysis and recommendation in the prototype
With fictitious pharmacies and test tasks.
