Shelf check in minutes instead of a full walk-through

How field sales and merchandisers check what actually arrives on the shelf.

4 min read

Whether a promotion works is decided on the shelf: is the product there, is the price right, is the display up? A long walk-through with a clipboard takes time, and the results often reach head office days later.

Quick check: three questions, one photo

In the discount store the quick check takes seconds: product there, promotional price correct, pallet in place. The photo becomes the proof for the trade marketing fund. The quick check works on the tablet and the same way on the smartphone.

Thorough where it matters

• Shelf check in the branch: empty slots and facings below planogram are recorded item by item, and the reorder is reported before the visit ends
• Price labels: a wrong promotional price stands out and goes to head office with one tap
• Hints from retailer data show which items are worth checking