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Measures that arrive in the store

From head office via key account to the shelf and back again.

5 min read

A measure is quickly decided: secondary placement, display, new listing. Whether it is implemented often remains unclear. Branches and independent retailers behave differently, and key account learns about deviations too late or not at all.

One path for every measure

In SIMON, a measure is created once and distributed to the right stores. Field sales see in the store what has been agreed and record the status: implemented, declined or open, with reason and photo.

Key account view. Separate implementation rates for branches and independents, with reasons and photos.

What key account sees

  • Separate implementation rates for branches and independent retailers
  • The reasons for deviations and photos as proof
  • Free spaces on large stores as a suggestion directly from the store plan

The feedback loop

When field sales report a deviation, the key account's answer goes straight into the store file. A report becomes a solution that is already there at the next visit.

Measures and feedback loop in the demo

We show the path from head office to the shelf with your workflows.